You put a lot of effort into growing your embroidery business. Whether you’re working on setting up your business online, creating the perfect product listings, or marketing your business, there are plenty of ways to attract new customers. But you might be forgetting about your most important customer base–the ones you already have!
Studies show that repeat customers account for up to 40% of a store’s revenue.
Here are a few ways to show your appreciation for those customers you worked so hard to get and encourage them to shop again!
Start by saying “Thank you.”
Showing your appreciation can go a long way! Too many companies place their sole focus on getting to that “next” customer while forgetting to care for the customers they already have. Include a thank you message following their order and consider adding a note during shipping. Handwritten notes show you’re personally involved in their order and will help you stand out from your competitors!
Keep your customers in the loop.
Even though they love your store, your customer won’t always be thinking about you. Stay on their minds by keeping in touch. Consider building a mailing list and having a monthly or quarterly email newsletter that lets your customers know what’s happening with your embroidery business. Maintain an active online presence and announce sales, new items, and giveaways on your social media pages.
Offer incentives to shop.
Referral rewards and discounts for return shoppers are a great way to show your customers you want them to keep coming back. Add cards with discount codes to your packages and offer perks such as free shipping on larger orders. Recommend gift certificates for your customers who are buying linens for wedding gifts and other special occasions. Gift certificates are also perfect for baby showers when you aren’t sure of the new baby’s gender or name!
Engage!
Shoppers love building connections with the brands they buy from. Whether you’re telling the story behind a product you’re offering or showing a behind-the-scenes video of your workspace, it never hurts to take the time to engage with your customers. When posting on Instagram or Facebook, ask questions and interact with your followers, and remember to answer any questions in a timely manner. Engaging is also a great way to get feedback from your customers!
Let’s recap! Here are some of our top tips for growing your embroidery business:
- Include a thank-you note when delivering orders to show your appreciation.
- Create a monthly email newsletter to let your customers know what’s new.
- Offer discounts and perks for shopping with your store and for referrals.
- Build connections with your customers via social media.
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